Korea’s largest angel investor, Primer, teamed up with US-based eCommerce investor, Sazze, to invest in Indie CF aiming to revolutionize mobile advertising with their service Hooreel that connects people in need of video ads to capable directors.
Hooreel puts the power of an entire video production studio in the palm of every smartphone user, enabling people to plan, edit and broadcast their own viral marketing videos. With this investment, Hooreel plans to expand their service to also include a market platform that will let users discover and commission ads from directors they like all within the Hooreel app.
When asked about her next move, founder and CEO Junghwa Park said “This investment will help us push beyond ad creation and let us do what we really want, which is connecting people who need video ads with directors who are good at making them.”
Park previously worked in the advertising industry, creating hundreds of TV commercials for the biggest names in Korean business. Frustrated by how prohibitively expensive advertising was, she developed Hooreel as her IT solution to the world to help level the playing field in ad access.
When the update is complete, Hooreel will become the first mobile marketplace where smartphone users with a background in advertising or directing will be able to connect directly with clients looking to commission customized video ads at affordable prices.
With online video poised to become the next big internet phenomenon, it’s no wonder investors like Primer and Sazze are helping companies like Indie CF come up with the next new platform for online ad and video creation.