In Korea, like in many countries where English is not the lingua franca, there is an especially large gap when it comes to having the right words for an international audience. This language barrier comes in not only while traveling but also while conducting business internationally. More and more users are now relying on technology to help overcome language issues that they may face on a daily basis, while getting directions in…

Based in Seoul, Chinese language education company CHINADA have secured $1 million USD from Soft Bank Ventures and Coolidge Corner Investment. Their digital educational program ‘Chinatan’ is unlike other typical systems that focus on grammar and reading. Instead it is aimed towards improving conversational skills. It simulates real life situations, such as markets, restaurants, university campus, hotels, etc. This allows students to experience day to day situations experienced by locals. To build…

“Touch Your Customers… Appropriately” Does the English in the above picture seem awkward to you? Let’s take a moment to look at it. There are no misspellings. The grammar is correct. But there is something definitely strange about telling a potential customer that your company “can touch anywhere”. Touch what exactly, and for what purpose? I guess we will have to use our imagination, but in this case first impressions will certainly…