Kakao Music, the most recent service from Korean social messaging platform Kakao Talk, passed 1.2M downloads  in just four days, after being launched. Kakao Music is a service developed jointly by Kakao, which is famous with its popular mobile messenger KakaoTalk, and Neowiz Internet, one of the top gaming companies in Korea. As a result of the successful partnership it is expected that Kakao Music will immediately become a strong rival to existing music service providers such as Mnet and Bugs, in Korea. It remains to be seen how / if this strategy will play out successfully beyond Korea's boarders.

Market research firm Ranky.com announced on October 2 the result of its analysis on the performance of major music apps during the fourth week of September (Sept. 22-28), where it said the number of Kakao Music users reached 1.21 million.

Kakao Music was launched on September 25. The analysis reveals that the number of people who installed the Kakao Music app stood at 1.21 million and most of them actually use the app.

During the same period, the number of Mnet users stood at 1.34 million, while those of Bugs Music 1.19 million.

Edited from original article on Korean Hankyung