Korean entertainment culture site, Soompi, acquired by Viki

Soompi

Korean entertainment site Soompi has been acquired by Viki in a deal rumored to be less than US $10M. Viki was a startup that was purchased by Rakuten in a huge US $200M deal. This time, Viki is on the other end of the table and the divestor is Crunchyroll. The combination of Viki and Soompi will make the company the largest English platform for discussion and news on Korean entertainment.

Korean dramas or K-dramas, K-pop, and anything to do with Korean entertainment in general have a huge following all across Asia, as evidenced by the number of Soompi subscribers: over 7 million. Soompi is maintained by a team of merely ten people, who will now join Viki. The two websites have unique features, with Soompi focused on K-pop while Viki more focused on K-dramas and movies.  

Although the sites will remain operating separately, the plan is to utilize Soompi’s framework to apply to new markets, such as South American countries. The company will continue to apply the model of free advertised content with the option of removing ads for a monthly fee.

beSUCCESS
beSUCCESS is a professional media company with a particular focus on startups and tech industry | beSUCCESS는 국내 기업의 해외 진출을 지원하는 미디어 회사로, 실리콘밸리를 포함한 전세계 테크 트렌드와 스타트업 뉴스, 기업가 정신 등 국내 스타트업의 인사이트 확대를 위해 필요한 외신 정보를 직·간접적으로 제공할 뿐만 아니라, 한국의 스타트업 생태계와 출시 소식 등 주요 뉴스를 영문으로 세계 각국에 제공해 한국 스타트업의 글로벌 성공을 지원하는 '연결'의 역할을 합니다.

익명 댓글

avatar