China Da the operator of China Tan, a digital Chinese language teaching service has secured investment from Mirae Assets, Softbank Ventures and Coolidge Corner Investment. This investment is the second investment for China Da, which secured an initial investment last year from Nexplat Korea, Lake Investment, Softbank Venture and Coolidge Corner Investment. Within one year of launching, the number of users has increased each month by 20 per cent.
In creating their educational content, China Tan produces local video content in 12 cities throughout China. The contents are both educational and practical for using in everyday language as well as for business applications. To enhance the learning capability of users, China Tan video content have been made to be interactive.
Users are able to practice Chinese pronunciations from video by repeating and recording the words. The recorded audio is then played back and compared to the original video content. Adding to the interactive curriculum, China Tan contents provide a simulation environment for users to practice using Chinese in real life situations. And if a user encounters a problem or requires further assistance, the live help dialogue function provides quick responses.
Kim Sun Woo from China Tan commented, “The Chinese language market was already increasing, and the announcement of the FTA has further added to the demand. These two factors were important to our investors. With the new investment, we plan to deliver a curriculum that has both online and offline presence”.
Choi Ju Hyun from Softbank Venture who lead this investment commented, “Globally, there is a growing demand for learning Chinese and China Tan offers a unique and differentiated educational contents. We have every bit of confidence in business expansion and hence we decided to make this investment”.
China Tan is expected to release their mobile service ‘China Tan Plus’ which will coordinate a user’s schedule to a China Tan specialist teacher’s schedule to provide opportunities for personalized coaching.