I like you and will follow you anywhere!
More than one in three people, 38%, have recommended a brand they “like” or follow on a social network. How much influence do these recommendations wield? On average, almost one in four people worldwide, 22%, said they bought a brand because a friend recommended or followed the brand online. That number could rise steeply if marketers establish such strong relationships with consumers that they feel compelled to tell their friends about the products they love.
Nathan’s insight: Gaining the Trust and Love of your customers, from day one is essential. In this age of instant sharing of everything from the taste of your morning coffee to the annoying 30 second drop in your facebook service, existing customers the way your brand is perceived and consequently how many customers you attract. Good reviews can lead to viral sign-up. Bad reviews can result in your service never getting off the ground.
Your customers are your ticket to success. Look after them and they will look after you!
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