Samsung has announced that in October they will be releasing a new 'Noum' model smartphone handset with a curved screen. This demonstrates Samsung'e drive to become not only the world's top handset maker, but also the most innovative.

Curved displays are an early stage in screen evolution which is shifting to bendable or foldable designs, eventually allowing mobile and wearable gadgets to take on new forms that could radically change the high-end smartphone market.

"We plan to introduce a smartphone with a curved display in South Korea in October," Samsung's mobile business head of strategic marketing D.J. Lee said on Wednesday at an event launching the Galaxy Note 3 smartphone in Seoul.

In January Samsung, which has taken over from Apple Inc as the global smartphone leader, showed off prototype products with a flexible screen and a display that extends from the side of a device.

YouTube demo of the product here.