The YAP Company is a Korean startup providing O2O commerce platform using an independent hybrid beacon technique. Recently, New World Group (Hong Kong) has combined with Korean investors, to provide YAP Company with a combined US$34.8m (KRW 42b) investment. YAP's platforms, deliver essential information and benefits that are tailored according to the users time, location, circumstances, and necessities. YAP single-handedly embodies the entire transaction process of payment settlements requiring coupons, mobile stamps, and membership card.

New World Group who have invested US$16.6m (KRW 20b) is among the largest conglomerates in Hong Kong and in Chinese speaking countries. The Korean investors are DS Investment Advice Group, and an R&D Special Zone Fund that has been formed through Dae Sung Establishment Investment and Smile Gate Investment. Additional to these confirmed investments, YAP Company is currently negotiating further investment interests from both Korean and International companies in the O2O industry.

YAP Company declared that “From an investment perspective, this investment holds significant value as it is driven from an offline company that holds hegemony in Chinese speaking countries”.

Ahn Kyung Hoon - the CEO, founder and official representative commented that, “This investment decision made by New World Group, a worldwide offline retail group and the leading investment institution in its country, represents the competitiveness of YAP in the global O2O market through its independent O2O business model and technology”.