소셜 데이터 AI 분석 기업 (주)피처링(대표 장지훈)이 일본 법인을 설립하고 글로벌 인플루언서 마케팅 시장 공략에 속도를 낸다고 13일 밝혔다.
피처링은 지난해 올인원 AI 인플루언서 마케팅 솔루션 ‘피처링(Featuring)’을 일본 비즈니스 환경에 최적화한 ‘피처링 재팬(Featuring Japan)’을 출시했다. 최근에는 도쿄도 주관 해외 유망기업 지원사업 BDCT(Business Development Center Tokyo)에 선정되었다.
피처링 재팬은 자체 데이터 엔진 ‘피처링 AI(Featuring AI)’를 기반으로 1800만 개 인플루언서 채널과 4억 건 이상의 소셜미디어 콘텐츠를 실시간 수집·분석한다. 인플루언서 후보 탐색부터 협업 제안, 캠페인 관리, 성과 분석까지 전 과정을 자동화하며 마케터의 업무 효율을 높인다.
일본은 국내 뷰티·패션 브랜드의 최대 역직구 시장으로 성장했다. 관세청 통계에 따르면 지난해 역직구 수출액은 29억400만 달러(원화 약 4조 2500억 원)였고 이 중 일본이 10억4400만 달러로 가장 큰 비중을 차지했다.
피처링은 일본 법인 설립을 계기로 현지 디지털 마케팅 에이전시와 파트너십을 구축할 계획이다. 일본 내 채용도 확대하고 비즈니스 박람회와 마케팅 콘퍼런스에 적극 참여해 네트워크를 강화할 예정이다.
장지훈 피처링 대표는 “일본 시장은 여전히 신뢰와 오프라인 네트워킹 문화가 비즈니스 성패의 핵심 요소로 작용한다”라며 “이번 법인 설립을 통해 현지 기업과의 협력을 강화하고, 일본에서의 성공 경험을 토대로 아시아뿐만 아니라 글로벌 시장에서 소셜 데이터 분석 허브 브랜드로 자리매김하겠다”고 말했다.
이미지 제공: 피처링(featuring.co)
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