Chinese Language Education Company Chinada secures $1 Million USD from Soft Bank Ventures
2014 12월 15
Chinada's CEO, Sunwoo Kim, talks about their language learning service, Chinatan

Chinada's CEO, Sunwoo Kim, talks about their language learning service, Chinatan

Based in Seoul, Chinese language education company CHINADA have secured $1 million USD from Soft Bank Ventures and Coolidge Corner Investment.

Their digital educational program 'Chinatan' is unlike other typical systems that focus on grammar and reading. Instead it is aimed towards improving conversational skills. It simulates real life situations, such as markets, restaurants, university campus, hotels, etc. This allows students to experience day to day situations experienced by locals.

To build their content library Chinada recorded over 300 local Chinese from Beijing, Shanghai, Nanjing and other locations over the course of 20 months. These libraries are available on PC, mobile, tablet and other sources. Each recording lasts for around 15 minutes to maximize effectiveness.

Investment manager Dong-hwan Kim from Soft Bank Ventures explained: "After the Korea-China free trade agreement (FTA) we can expect a dramatic increase in trade between China and Korea. So the demand for Chinese language programs will rise exponentially, but there are few services geared towards day to day coversation. We are expecting great results from Chinatan as they are able to reach a very wide audience with their online, mobile language program. Their excellent quality of content is believed to become an industry changer in the Chinese language learning market.”

Sun-woo Kim, a representative of Chinada added: "Just as current world-renowned English education companies come from countries in close proximity to England and United States, our goal is to be the global standard for contemporary Chinese language programs."

0 0 votes
Article Rating
beSUCCESS is a professional media company with a particular focus on startups and tech industry | beSUCCESS는 국내 기업의 해외 진출을 지원하는 미디어 회사로, 실리콘밸리를 포함한 전세계 테크 트렌드와 스타트업 뉴스, 기업가 정신 등 국내 스타트업의 인사이트 확대를 위해 필요한 외신 정보를 직·간접적으로 제공할 뿐만 아니라, 한국의 스타트업 생태계와 출시 소식 등 주요 뉴스를 영문으로 세계 각국에 제공해 한국 스타트업의 글로벌 성공을 지원하는 '연결'의 역할을 합니다.

Inline Feedbacks
View all comments