GlowDays the company behind GlowPick has received a Series A investment of US$1.3m (KRW 1.5b) from SL Investment,  Jafco Asia and ShinHan Capital.Glowpick is a cosmetic raking service that provides ranking based on consumer reviews of the product. The ranking process is somewhat different to other similar platforms in that GlowDays runs an algorithm to establish only credible and genuine review. A common problem in modern blogs and review platforms is the presence of non credible reviews and comments.  By eliminating this common problem, the level of trust from it's users is increased.

Since launching in September, the application has recorded over 500 thousand consumer reviews and is leading the count for consumer reviews in Korea. The application server runs algorithms on the reviews and ensures that fairness is maintained by filtering reviews that may be abusing the convenience of the review process.

Gong Jun Shik of Glow Days commented, “Glow Pick is a review platform that has overcome the issues of traditional media platforms and blogs”. “This investment will be used to provide more customized information based on the confidence building preferences of consumers in the beauty market”.

Glowpick has more than 400 thousand users and records over 20 million page views. On a daily basis, more than 3 thousand cosmetic reviews are made on the platform. Prior to this investment, GlowPick was provided an early stage investment form MemeBox.

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