2nd December 2015 - K Cube Ventures, investment specialists in mobile, internet and technology have invested US$690k (KRW 800m) into mobile game developer Affinity. Affinity is the developer of mobile game Historia.

The Affinity team were specially brought together by Song In Su, the previous director of Joy City, who sought to bring individuals with success in creating popular games. The key team members have an impressive combined experience in creating popular mobile game titles working with Joy City and Nexen. Throughout his 14 years at Joy City, Song In Su lead developments of games ‘Joy City’, ‘Freestyle’, ‘Neung Ryok Ja X’ and many other titles. He also took part in producing and operation of the company.

In May 2015, Affinity launched ‘Historia’ which was their first Western history themed mobile game. Historia is a mobile role play game where heroes placed within combination of history and myth. The game has been recognized globally for its uniqueness on Google Play.

Affinity aims to develop Historia into a stable service and follow on with utilizing this global mobile game experienced to produce new titles next year. Although the mobile game market is deteriorating, the role play game created by Affinity has managed to quickly and strategically make an impact globally.

Song In su from Affinity commented, “We aim to use our global game development and operation experience to create a creative and strategic combination game that users around the world will embrace”.

Shin Min Gyu, the K Cube Ventures representative who lead the investment said, “The team at Affinity has the capability and experience in global operation and knowledge of the market environment”. “We are hopeful the company will ignite a renewed interest in the global role play mobile game market”.

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