Korean EdTech startup SMATOOS, announced today that it has been selected as a candidate for Red Herring's 2014 Top 100 Global award, a prestigious recognition honoring the year’s most audacious and far-reaching private technology companies and entrepreneurs from across the globe.

SMATOOS connects US businesses to the Asian enterprise market using their popular BeNative service. BeNative interviews top-level executives of various American businesses and films their employees performing basic tasks at work. These videos are then provided as English-learning material for employees of major Asian companies in China, Japan, and South Korea. The videos not only help Asians improve their English-speaking skills, but provide opportunities for US businesses to reach out to potential clientele coming from these East Asian countries.

SMATOOS is now in talks to provide their service to major Asian enterprises such as Sony, Samsung, LG, and Hitachi, and already has 500,000+ downloads for its BeNative apps during beta testing. They have received $3 million in funding so far from Asian investors.

Due to recent recognition and the success of current collaborations with top companies from San Francisco and New York, SMATOOS is currently looking for more businesses to partner with, starting with the greater LA area. Currently there is no cost required for businesses to participate in this invaluable opportunity for global exposure.

The Red Herring 100 awards have recognized more than 5,000 companies in their early stages, including Baidu, Google, eBay and Skype. The candidates are judged on a range of criteria including technology innovation, financial performance, and potential globalization of the strategy. The finalists will present their winning strategies at the Red Herring Global forum in Los Angeles, Nov. 18 to 20.